We’re excited to give you a heads-up on the launch of the second phase of our “Think Before You Pink” campaign, which offers an alternative look at the pink-ribbon marketing promotions that were especially prevalent during October, Breast Cancer Awareness Month.

This year’s “Think Before You Pink” campaign focuses on companies that promise to donate a portion of their profits to breast cancer charities but, at the same time, use chemicals in their products that may actually be associated with the development of the disease. For instance, major cosmetics companies such as Avon, Revlon, and Estee Lauder all market themselves as allies in “the fight against breast cancer,” but they also use endocrine-disrupting chemicals that may be linked to the disease.

An ad publicizing the campaign appeared Friday, October 4 — on the op-ed page of the national edition of the New York Times. You can see a preview of the ad now, along with loads of information, at our updated campaign web site: www.thinkbeforeyoupink.org.

Help get the word out. Pass on the web address to your friends and family.

We’d love to hear what you think!